10 Things to Improve Your Creative Career | Adobe Creative Cloud

What are the challenges that you
are facing today as a creative professional and how can you
grow? Whether you’re starting out in your career or have years
of experience, there’s always room for
improvement. That’s why we want to help you
in your journey. Hello and welcome. I’m Chris Do founder of a
company called The Futur where our mission is to teach one
billion creatives how to make money doing what they love. We recently partnered with Adobe
for their annual Max Creativity Conference. If you’re like me and you’ve
gone to conferences like this before you know that the magic
happens when everyone is all together in the same place.
During the event, we held livestream interviews
with some of the most respected people in the industry and ran
mini workshops to connect people at different stages in their
career. We understand that not everyone
could attend Adobe MAX. So we wanted to share some of
that magic with you. That’s why we put together our
favorite highlights to bring you 10 things we learned to improve
your creative career. Is there a difference between
talent and having a gift? To kick things off, We’ll hear Unmesh Dinda describe the difference between
the two and how to harness them. There is a difference between
gifts and talents. A gift is something that you
have. Talents you can build it up I say and gift sets you apart
from other people. So for me my talent may be
photoshop. I have even done some music
videos too, but my real gift, that’s embarrassing, Don’t watch those… That’s when I realized when
I look back at my past. Heck I have taught HTML. I have even tried physics. I have done chemistry. I hate those subjects but I
still taught it and people love to learn it from me and even I look
at other people who are so good at Photoshop and they can’t
teach? I thought to myself teaching is
indeed my gift. So if you find out what your
gift is very hard to find out if you find out what your gift and
you work on your gift it’ll take your places. Gifts and talents are very
important to being a good designer..
What about ideas? They’re elusive. How do you know when you have a
good one? Well let’s talk about an idea. What’s an idea. What is an idea? It’s something new that you will
get excited about when you come up with it and it solves the
problem in a new way in an exciting way in a way that
nobody else can do by you. The way to achieve that is to
understand your own strengths right. So you have to know who you are
and you have to know what you’re good at. And I don’t try to do things
they are not good at. Yeah. When you start off, you’re going
to have to you know try some things OK? But as you go you’re going to
realize what is your core competency? Do something that makes us think
do something that engages us when we see it do something that
people will be like? How did you think about that?
How did she think about that. In this next clip where you hear from three very different people
and they’re going to share their secret behind their success? It’s to do what you love. In my early tutorials I was just
passionate. The value that you put out into
the world they know this something you talk about like
when you put real value out there. It’s not something that gets
ignored. You’re not going to go to that
next place unless you really love what you’re doing and the
impact that you’re having on people. You have to care about being a
good artist because otherwise it’s not going to be evident so
much. But in putting out good work you
will attract the right kind of clients the clients they will
seek. people that do good work, work
with artistic value. I like making things and that’s
really what I’m interested in and I like it even more the
older I am because I find that all the things that I sort
of achieve, like I can’t even remember when I’m putting
together a talk or a lecture and I get an idea for what to even
show because I forget about my old work very quickly and I’m
really on to the next thing and that’s what drives me. If it isn’t fun it
isn’t worth doing. Congratulations you’ve just
graduated school now what do you do for work? Well let’s talk about how to
position yourself for the job that you want. As you are
preparing to finish school. the first thing that you need to
think about is to have a website up because that’s what everybody
is gonna ask you for. You can use one of these site
builders as long as there’s enough tools for you to modify a
few things your site does not need to be tricky. In fact if you make it too
tricky. I’m not going to use it. So follow a conventional
interface, a user interface that people are used to so that they
don’t have to learn how to figure out your work, and we want
to get a couple of projects on there, we want to get your name. But here’s the most critical
thing that you you you need to do. You have to tell me what it is
you want to be hired for. You cannot expect somebody to
comb through all of your work and figure it out because if
they have to do that that’s a pain point for them. They don’t want to guess, they’re
going to just move on. People hire who they know like and
trust. Here’s some great tips on how to
get known. There’s only so much effort and
time that can be spent solving a problem. And when you can show people
that you are one of those people who can solve those problems, that is your value as an artist
as a technician as a T.D. So there’s no sense in hiding
that. And I would even say to people
who are putting their content online on Instagram say like
show here’s what I’m making? I would encourage you make
breakdowns of your scene of your comp, show the world your
ingenuity and your genius and how you think to come up with
the work that you create because as someone who’s looking for
artists, there’s no shortage of great looking work out there. But if there’s stuff that I can
tell wow this person really understands like I can’t believe
the way they solve that problem it’s brilliant. That takes your art to a whole
new level. In his book this is marketing
Seth Godin describes marketing as the generous act of helping
other people achieve their goals. You want to know what the post
on social media start there. Now naturally you’re going to
say well who do I make the content for? You don’t make it for yourself.
Serve an audience. We have to move away from
this idea of customers. To an audience. The power the influence the
money is here. The leverage is here. People understand this when you
serve other people. They tell other people
organically and other people have an ability to hire you to
give you money to pay for a sponsored post to give you a
publishing deal. If I share something new to you
today then you walk away with some value. That’s my goal. You have given me an investment
of your time and attention. I need to return it like in a
multitude write when meeting with your client for the first
time, It’s important to gather key
information. Sagi Haviv shares some
essential questions that he asks many of his new clients. The first question we always ask
is what’s wrong with what you have now. right. And that’s something that a
surprising number of clients don’t know how to answer. So you need to understand you
need to know that there is a need because some people are
just not doing it for the right reasons so we really want to
know that. And then we want to know about
audiences who is the logo for? Who is who’s gonna see it? Who’s
the most important audience and we want to know about
competitors or peers and we want to know about what makes them
special? I think the way that the client
answers these questions will help you understand how much
they think about that. How much are they comfortable in
that role? What kind of partner you have on
the other side? How do you align with your
client’s interests? In this next clip you’re going to want to
hear from design legend, Paula Scher and how she’s able to talk to
clients and figure out what they want even when they don’t know
how to communicate it? A lot of it starts before you
begin designing because it has to do with your. Your conversation with them. If you ask somebody what they’re
looking for in a couple of key ways they’re going to be able to
tell you and the one thing that I’ve done at Pentagram is we
have this book of trademarks that has I don’t know about 500
marks that we’ve done over the years. And I if I have particularly if
there are three participants who are the clients or more I give
them each a book and I tell them to take it you know a
sticky note and mark the ones they love when one color and the
ones they hate in the next color you do learn a lot from that, Because that tells you a bit
about what kind of form they like and if they talk about
their competitors find out how much they want to be like them
and how much they want to be different from them and that’s
very revealing. But these are things that give
you cues on how to design something. Pretend like you have to shop
for somebody else. That’s a little bit of web designing from
somebody else’s you’ve got to go out and you’ve got to get him a
shirt. You know they’d like and you
have to analyze everything they wore and what they always had
but they always bought what they never bought. And then you know sort of how to
pick it. That’s kind of what you’re doing
when you design. Design is amazing,
design is awesome. But it’s not always the case. Here are some tips on how to get
over the tough times. Disagreements and fallouts will
happen and it’s no reason to quit and go in-house just
because you have one bad experience with a client. Because a lot of it’s
personality based. And so sometimes like they just
no matter what you do are not going to like it and you do your
best to like troubleshoot. This is only happened once where
someone’s like fully walked away and we all just had to say you
know what. I don’t think we’re the right
fit in the end like you said you like the style. We all agreed on this mood board
but now you’re saying that like this isn’t matching even though
it looks like the style mood board you know we just had to
agree to go separate ways and instead of feeling like beaten
and defeated which we really did we thought we had totally
failed. And it’s just like a normal part
of business is that sometimes you just aren’t a personality
and a style fit. Even though initially we all
thought we were together when we were working with this client
you got to be the bad guy sometimes. Like you can’t be everyone’s
best friend. And I think a lot of designers
like to work in-house because they have the producer to hide
behind or the art director to hide behind they don’t like
cleaner client interactions. But to me I love client
interactions and actually I like to like to put my
foot down and I like to let them know, hey you hired me for a
reason are you going to trust me or not. You can either trust me and we
can make this work out great or I can give in to you and I can
give you something that I don’t feel is going to work for you. And if you kind of phrase it
that way they just think you can’t really say no you know. So I think I’m learning to be
the bad guy a little bit and to enjoy really you’re being the
good you’re saying this is better for you I’m not doing it
because I like a good design parents better. I mean a good parent I’m not
trying to be my kid’s best friend. I’m trying to say hey
this is what’s best for you it’s broccoli it’s not cake but
sometimes you got to eat it we saved the best for last on
advice on how to have a long and successful career I might
challenge some of your assumptions. Most of us want the opportunity
to be able to try something and even fail and that you’re not
really allowed to do that in your day job. You can’t you can’t fail you
have to. You have to meet some
standard and you know design is messy. I mean to to grow in it you have
to experiment to do make experiments you’re going to
fail. And the thing is that failures
are great because now you know what not to do. That’s a really good learning
thing knowing not what not to do saves you a lot of time but then
every now and then you discover something as possible and that
is that’s great. That’s a breakthrough. That’s what you want to have
happen. I think that as designers we
have a responsibility to raise the expectation of what design
can be. One thing that I feel like
students can often do wrong is think that when they graduate
they’re done learning you know like OK I’ve finished. I’ve got my education I’m an
expert now I can do this whole design thing and it’s just not
the case. Like you are constantly learning
and you shouldn’t let finishing education mean you stop putting
a focus on that. My one thing is and always used. I always say this at the end of
every video that I do that is keep creating that is the best
advice I got and I pass it along in every video I do. And there’s a reason for it
because it applied to me as well but I was creating videos I
didn’t get any attention I didn’t get any views nobody
recognized me. But that’s what I did. I just kept creating
consistently. Don’t look at how many
subscribers you’re getting. Don’t look at what kind of likes
or dislikes elements I’m getting. Yeah you just keep creating and
you know at the end of the day when you keep creating you are a
different person. Yeah. I love that. Thanks for tuning in. We hope you learned something to
help you in your creative career. And love with some actual advice
for your future. We’d like to give a huge thank
you to Adobe as this would not be possible without our
partnership and the opportunity to connect with you if you will
more content like this to help you as a creative individual. Don’t forget to subscribe to the
Adobe Creative Cloud channel and check us out The Futur. Links
are below in the description. So long And we’ll see you in the future.


  1. Hey, My name is Tomer aka YOQO.
    i am from Israel.
    Just decided an half year ago i want to become a Professional Techno DJ/Singer by Night / Designer by Day – i am trying my best to improve both of the arts i am doing and combine them.

    I really want to thank Chris Do for his amazing content and the way he cares.
    Im following him for just two days now and i became like 80% more efficient in my works.

    Please keep create those amazing content for creatives! this is just amazing!

    Well done Adobe .

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